DLG Boilerplate: hypothesis, goal setting, success metrics
đź“„

DLG Boilerplate: hypothesis, goal setting, success metrics

Hypothesis

If [we implement this change], then [this result will occur], because [reasoning based on data or user behaviour].



Goal setting

Explain the ultimate goal you're trying to achieve by running the experiment



Success metrics

Define the success metric. Put the reason for your choice. Put down the “worst case” success number & the “best case” success scenario.



Brand focused courses

Great brands aren't built on clicks. They're built on trust. Craft narratives that resonate, campaigns that stand out, and brands that last.

View all courses

All courses

Master every lever of growth — from acquisition to retention, data to events. Pick a course, go deep, and apply it to your business right away.

View all courses

Explore foundations by GrowthX

Built by Leaders From Amazon, CRED, Zepto, Hindustan Unilever, Flipkart, paytm & more

View All Foundations

Crack a new job or a promotion with the ELEVATE

Designed for mid-senior & leadership roles across growth, product, marketing, strategy & business

View All Resources

Learning Resources

Browse 500+ case studies, articles & resources the learning resources that you won't find on the internet.

Patience—you’re about to be impressed.